Labels are intended to let people and consumers know about a certain product and system and to entice them to make the purchase. It is also a way for companies to make their mark in the industry. Consumers sometimes only have to view the label to identify the features that define the brand, such as quality, durability or style.
Designer labels are a special type that defines luxury goods. These also usually equate to higher cost and quality. Here are some more tips about designer labels and how to help yourself when choosing.
About Designer Labels
A designer label is described as a label that presents luxury goods, usually bearing the name of the designer. The designer may be starting out or have already created a niche in the industry, but should always be known for a certain feature or trait that makes the creations highly sought after and popular. Some of the usual luxury items that have designer labels include handbags, jewelry, clothes, shoes and hats. Others include home furnishings, handkerchiefs, cosmetics and perfumes.
Some designer labels like to have the name of the designer placed stylishly and prominently on the products, while others like to show the tag only in less obvious places, such as the packaging or inside the apparel.
Problems Encountered
During times of financial crisis, designer labels and brands generally suffer since these are always known to be expensive and a form of luxury that can be sacrificed. The rise of imitation creations by other manufacturers also affects the sales and popularity of original brands. Another issue is when the luxury goods are created by other manufacturers located in other countries and locations like factories, warehouses, sweatshops and sub-standard facilities.
The labels are only placed on the outsourced item, thereby raising question from consumers whether quality has been maintained throughout. For example, even if the product was made in Taiwan or China, the product is still marked as “Made in France”, citing that it was designed from France and the designer is in France. This can be very misleading for several customers.
Some Designer Labels
Designer labels usually use only a few colors or have the designer’s name shown in very stylish letters. In other cases, a logo without the designer or brand name appears, instantly connoting the features that the creations are known for. Some of the luxury items that bear designer labels include Burberry, Calvin Klein, Louis Vuitton, Escada, Dolce & Gabbana, Chanel, Prada, Ralph Lauren, Yves Saint Lauren, Cartier, Versace and several others.
In some cases, the name does not immediately refer to the founder or creator of the company, such as United Colors of Benetton and L.L. Bean, although these are still considered designer labels.
Logo Recognition
Price does not necessarily indicate if a product is designer-label-worthy. As long as there are features and characteristics that uniquely define the goods, these can be considered designer labels or brands. There are other more affordable goods that use logos and images, instead of names. These may start out with the name but later on, omit the name as people become more familiar with the brand.
Examples include Nike and its famous check logo, Lacoste and the usual alligator, Tommy Hilfiger and the flag-like colors of blue, red and white and American Eagle and its soaring bird.
Sticking to the Brand
One of the main ideas behind creating designer labels is that consumers usually stick to a few brands, especially wealthy buyers. The brands already portray high quality and uniqueness in the design that usually fits a person’s taste and fashion sense. Some people only prefer to purchase in a few stores, knowing that the designs of shoes, clothes and accessories are radically similar in many ways.
Therefore, designer labels create consistency and encourage repeat buyers, which is good for the business.
